High conversion landing pages for changing visitors into clients for businesses are very important in this competitive day and age. The videos attached to this blog post shows best practices for landing pages. The Cloudbasix front page or homepage recently also underwent an update to change it into something more action orientated. Added to this we now also use Heatmap to track the clicking / browsing habits of traffic through the website. This information over time will provide us with sufficient information to see what visitors find interesting and not, and this would allow us to make [...]
This is two great videos a year apart that shows how to do the basics of SEO right. This is the basics of SEO and represents the low cost alternative to paid marketing SEO. As a low cost solution to create more reach for you we also add SMO (social media optimisation) through Facebook business pages, Instagram, etc. including properly registered business listings through Google and other listing sites of interest into your online digital footprint to increase your reach and presence on the internet.
1. Secure Your Login
Use a strong password and change in periodically. Use a password application like Dashlane to store your passwords. All you then have to remember is one master password.
Also install the Limit Login Attempts Reloaded WordPress plugin (or if you’re using Jetpack, enable the Protect module) to limit and block automated repeated password entry attempts on your login form.
2. Setup Backups
Regular backups is imperative to save your work and website. This serves as protection during hacking attempts and website crashes. Always do a backup every time before [...]
Easy Administration of website: Wordpress allows you to manage every part of your website through the admin dashboard.
Content Control: Using Wordpress you're able to manage your website content with no HTML experience.
Flexibility: Thousands of free and premium plugins and themes are available for use in Wordpress themes.
User Accounts and Roles: Wordpress users can customise role responsibilities and permissions for user control to the website.
Menus are dynamic and easily customisable: With a bit of training anyone can update and create dynamic drop-down menus with hierarchy[...]
The following SEO basic requirements will improve your page rank status at no major cost, which will have your page appear higher (closer to page 1) during searches. I've tried writing these using simple terms. These requirements are listed in order of importance.
(1a) Use keyword or keyword phrase.
- Repeat use these in header text, titles, content, URL’s, and image names.
- The title tag and page header are the two most important spots.
(1b) Confirm keywords usually used by clients to search website and develop short sentences using these keywords in your meta-description for [...]
The following TED video looks at designs, and the importance of and difference between intuitive design and acquired design skills. At Cloudbasix we believe in the power of intuitive design as it provides us with the ability to almost always come up with something fresh, new and unique.
It is good to be familiar with good design rules, best practices and latest trends, however this must never overcloud good intuition that enables a creative environment to try out new and bold ideas.
Here we have listed for you some Youtube videos that looks at ideas on how to enhance your website. At Cloudbasix we're constantly looking for new ideas to improve our knowledge, skills and abilities (KSA) so that in return we can continue to build better websites for our clients.
The following Youtube videos provides you with basic insights into some of the key requirements needed for building attractive and useful websites.
Three key factors needed to build useful websites (UPS: user, purpose, simplicity).
How to write good website content - 4 simple tricks.
Cloudbasix recommend the use of Wordpress themes to our clients because it makes it easy for clients to do basic updates to their websites without using the costly assistance of a web designer. We recommend and use Wordpress because we believe its ease of use allows our clients to become self sustaining by updating the dynamic content on their websites themselves. Cloudbasix provides one hour free training to all clients on the use of Wordpress after the successful sale of every website.
The following Youtube video introduces you to a basic overview of Wordpress.
Here's two Youtube videos that describes two important terms to you, SEO & PPC. Ask us about these services if you wish to source more aggressive marketing techniques for your website.
How SEO (search engine optimisation) works.
How PPC (pay per click) works.